Instructional text is often written in a formal and impersonal style, in which the author seems invisible. Invisible authors do not reveal anything about themselves.


References:


Clark, R.C., & Mayer, R.E. (2011). E-Learning and the science of instruction. Proven guidelines for consumer and designer of multimedia learning (3rd ed.) San Francisco, CA: Pfeiffer. Retrieved from the University of Phoenix eBook Collection database.

Cognitive Design Solutions. (2005). Retrieved from http://www.cognitivedesignsolutions.com/ELearning/E-Learning1.htm